There's a lot going on, and a lot of saying.
The interpretation of the Scriptures, their internal doctrine and their policy change.
The 1914, 1919 and its consequences.
The birthdays and other holidays.
The beard, the tie, the slacks.
The "Hi, nice to see you here".
But at the end of the day, what they're in control of, is a community. A society of people. And a corporation as well, that controls all this.
Many of them don't even really mind about those changes. They care jack sh1t about the tie and the jacket. They really join the cult because of the PEOPLE, the social trait of it, the fact that they probably had noone to socialize with, and they suddenly got a community of folks who welcome them with love bombing, and act as a "large family" even with many contitions. They're now part of a COMMUNITY.
And that's what keeps them inside as well, even when they become PIMOs. They don't wanna lose family and friends.
At the end of the day, Watchtower controls PEOPLE, that's their power.
At the end of the day, doctrine is just a detail, and everything can change.
At the end of the day, we all must understand this.So, if you really want to "wake up" people, drag them outside and have them back in your life, you have to show an alternative to the cold shower and the trauma they would get by leaving the Borg. They really really need an alternative, it's not like anyone can leave a cultish organization and be so brave to face all the trauma and feel suddenly isolated.
You must show that there is something for them outside. A COMMUNITY.
If you're a Christian, show that you love them and that there are christians outside the Borg. They would listen only if you are convincing using their same basics, especially if they're PIMI. In any case, the ex-JW community should really unite and "preach" to them, try to overcome the "no-apostates" barrier they have in their mind. The right time is now that they're weakening.
At the end of the day, just my two cents.