Jehovah's Witnesses are masters at changing definitions of words to redirect thoughts. They have done this effectively with common theological terms. The result is that even when people leave, many still think the JW's have "some truth" and that maybe its just the leadership that is the problem.
This video below is exceptional in that it EXAMINES common, secular terms used by JW's to illustrate the thought and concept control they exert on others, using nothing more than alternate word definitions. It's a must see for believers and secularists alike. Brilliantly done.
https://www.youtube.com/watch?v=0ItMZImIXTU&ab_channel=stoptheshunning