I think we have to see jw.org like the corporations named in the topic on LinkedIn:
Jon Davids.
3e+ CEO of Influicity | Author of ...
McDonald's does it. So does Marriott. And Costco too.
All these companies sell you one thing, but make money on something else.
I call it the mystery money machine.
Here's how it works.
→ McDonald's is the world's biggest real estate company pretending to be a restaurant chain. The company owns 25,000 buildings and lots of land underneath. Franchisees pay rent and McD's cashes in. Flipping burgers is the glue holding it together. (There's no glue in the burgers - promise.)
→ Costco is a retailer that sold $226B worth of stuff last year. But they barely made money off that. So how did they land a profit of $9B? Memberships. Yup, 80% of Costco's profit comes from the $100 fee you pay just to walk in the door.