And to add to wannabefree's correct statements, its a bait and switch. The bait is love and positive stuff, but when you are in all the way, thats it, the cult stuff takes over. Do some research on these to models B.I.T.E if you want to know what goes on, thats a good description of what happens once you are in. Aldo F.O.G. this is the one that keeps you on a treadmill once you get in. Fear. Obligation Guilt. If these folks seem loving and are trying to recruit you its because 1. they are afraid, of what? Dying at armagedon if they don't try to recruit you, afraid of the elders coming and asking them why they aren't getting enough hours trying to recruit, afraid of being embarrassed for not trying to recruit at every opportunity and being shamed for it. Obligated to meet certain hour recruitment requirements, if you are a grown man and you don't get enough hours to have basic privileges at the Kingdom hall like passing the mice etc, its embarrassing, obviously there must be something wrong with you, and guilt. This is just more of the same, that keeps the recruitment wheels turning. about 98% of JW's do not enjoy doing this, but they have a competitive pride that will make them post on IG themselves wasting their morning in the freezing temperature doing "early morning recruiting" (worthless but racks up the hours and makes you look good), or standing by a cart in the blistering sun. The guilt makes them feel like they need to show everyone what they do and that they are the best darn witness mind control can buy!