Back in the 1930's, the Watchtower had a special task for all the congregations (at that time called companies!) They were to have people clip box tops from cereal boxes! These box tops were then gathered and sent off to the Society.
I believe that at the time, box tops could be redeamed for cash $$$$
They even had "thermometer" charts in the Kingdom Halls to show how well they were doing in meeting their goals!
This was a theocratic activity?
I personally think this was going too far. The WT warns against materialism and the persuit of money, but the WT itself is continually concerned with money, buildings and other material objects. The people are viewed merely to be used, like for the collection of cereal "box tops"!
--VM44