The term and symbol of the "Watchtower" is not unique to JWs. The pagans (i.e. the Wiccans) use it; so do the Freemasons. It has been used for the name of other religious journals and recently I saw where a secular entity calls itself the Watchtower Investment Group. Also of interest is that Charles Taze Russell, the founder, named his journal and society "Zion's Watch Tower." One can't help but wonder if the attachment "Zion's" had something to do with Russell's pro-Christian Zionist leanings. Later, the "Zion's" part was dropped because people were associating this with blacks. In Jws circles today, the name Watchtower has almost, if not in fact, taken on sacred overtones. And now the sale of religious jewelry.