If you can't make the quota - tweek the definition of "active" and lower the standards.See how easy-peasy it is to keep the numbers nice and massaged. Always wondered if they get some kind of tax break or subsidy for the numbers of active pubs staying above a certain amount? Why else would they be so obsessed with them, apart from using the stats as a propaganda tool of course.
What you see is definitely not all there is with these people. Also, all the more reason for everyone to stop reporting!