Hey, if it gets people checking out the website ... well ........ no such thing as bad publicity and all.
I 'm sure any sort of negative press in which it turned out local JWs were being falsely accused would stir up some interest and curiosity amongst some in the community. And, hey presto Satan serves you lemons and you make lemon koolaid.
Having said that, still think it entirely plausible that some rabid dubs did it.