Many people just want to fix the worlds problems and in the case of JWs the price they are willing to pay for that is allowing themselves to be indoctrinated and then indoctrinating their children and others who in turn indoctrinate others - you will be assimilated resistance is futile!!!. Their indivduality is indoctrinated out of them by use of fear tactics until they believe they have no personal right to make their own decisions or think for themselves.
They have no present moment to live in and every joy is delayed the future that never comes is the only thing that matters.