The old saying about "you can lead a horse to water..." still stands.
Horses only drink when thirsty and people will only do meaningful reseach that causes change when thirsty for facts and knowledge. What is the catalyst and when that person becomes "ready to drink" is personal and individual.
Sorry to mix metaphors but when I started researching it was like breathing unpolluted oxygen for the first time in years when only a year earlier I didn't, why? Because I didn't want to. I wasn't ready.