Meat in due season- it took me a long time to figure that out. Basically, the WT provides what the JWs crave=
A- they are special= jehoover has chosen them alone, as his holy people
B- pretty soon, jehoover will destroy all the goats and really bad people, like the apostates here.
C They get a big reward for all their worthless field service work and literature study and the KH's they built and the money they donated to WT enterprises= JWs will get to cheat death and never have to worry about mortgages, retirement planning (what's that?), dying, getting sick, having cavities, cataracts, flatulence,etc- poof- it's all gone. Hooray!
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It's sad but,
JWs wouldn't stay in the KH very long, if this reward wasn't constantly preached to them. Its what they crave and that's the least the GB can do for them. I think the GB has to know it's all a lie, but nevermind, JWs want the lie rather than the truth, so like a good corporate business, the customer gets what he wants. How many times can they rework the 1914 generation , until JWs forget about it? They forgot about Jesus the mediator a couple generations ago.