It is the Public edition. The writers are banking on the readers knowing next-to-nothing about JWs.
Anyway, it's typical doublethink.
"We're not like Harold Camping (even though we put our unique spin on Bible prophecy and predict specific events to occur very, very soon)."
"We're not creationists (but we believe God created everything)."
"We're not political (despite teaming up with UN-related organizations to lobby for religious freedoms)."
"We believe in freedom of belief (but not for our own members)."
"We obey the Bible's command to abstain from blood (even though we take blood in fractionated form)."
Etc., etc.