From the horse's mouth:
Audience Demographics
The audience demographics data comes from voluntary demographics information submitted by people in our global traffic panel. The data is for the past 12 months, updated monthly. Learn moreThe demographics data consists of:
- Gender, education, browsing location - available to everyone.
- Age, income, ethnicity and children - only available to subscribers of the Alexa Pro Insight or Advanced plans.
Audience Geography
The audience geography data describes where visitors to this site over the past month are located, and how the site is ranked in popular countries. If a country is not listed, it is because Alexa does not have enough data for this site to rank/measure the site's popularity among that country's online population. These metrics are updated monthly.