That's a great article, written just right. Just enough in there to stir up any doubts that an active JW might have without setting off the "appostate" alarm bells. They don't make any accusations except for the revisionist history, and most dubs know of at least one instance of that (1914). The fact that it also seems to be aimed at the general public, not active JWs, it provides yet another excuse for the doubting JW to read it - I want to see what the public is being told about us (to use in my ministry, of course!).
Plus it also makes JWism sound like miserable drudgery to the public (which, of course, it is) and will add just a little more to the public apathy towards the cult.