Another thought on the bi-monthly literature:
Many have long speculated that they would drop the public watchtower since the name carries so much baggage from all their failed predictions over the years that they want to separate themselves from it. Theories have ranged from things like a new jw.borg magazine or just to using only the Awake! moniker for the public. Well they're one step closer to that now. They get the R/F used to offering only one magazine at a time, and every other month they'll be using only the Awake magazine by itself. They're one step away from eliminating the watchtower completely and just using the Awake magazine, and all done at a slow enough rate that no one will notice.
When they downsized the awake, they said it was because they were going to focus more on bible topics instead of current events and this created an overlap with the public watchtower. Well now they've got one hell of an overlap - there's essentially no difference between the two magazines now. The road is paved for them to announce in a year or two that they're either discontinuing the WT altogether or replacing both magazines with something by a new name.
This puts them in a much better position for the future. JWs are conditioned to expect to find "apostate lies" all over the internet, and if they stop using WT and awake names for the magazines, it'll require one more step of explanation before people will be able to see that sites like jwfacts are presenting accurate information from the cult's old literature. Instead I suspect there will be many that perhaps stumble upon it and then only have their preconceived notions confirmed when they see that most of the references are from magazines they don't even recognize the name of. They'll assume it's made up by apostates who can't even get their facts straight.