Excellent Steve2!
To the "religiously ignorant", the average JW appears to be wise beyond years! And, let's face it, there is still a huge pool of religiously ignorant ones out there.
In my mind, at least for the last 15 years or so, I have likened the way JW's operate to how a pimp operates. Pimps know their business, they know how to recruit! They often case the bus stations, looking for that runaway girl with no home to go to, often running away from something more than they are running to something. The pimp represents safety, security, he offers kind words and the appearance of love.
JW's, likewise, case their territory looking for the religiously destitute. The JW offers them something with kind words that represent safety, security, and love.
Neither the pimp nor the JW offers real love. The authoritarian pimp keeps his girls working the streets to take in as much money as possible, to make a better life for themselves. The WT keeps its members out working the streets for the same reasons!
The hooker and the JW both know that if they disobey they will be beaten (the hooker physically, the JW mentally), both with the ultimate threat of death.