When all is said and done, at the end of the day the Watchtower organization/corporation is a sales-driven, membership-hungry pyramid scheme (no pun intended – “pyramid,” Russell). And as with any type of pyramid scheme, the simple bottom line objective is ultimately to accumulate as many leads/members/followers as possible. More members = more followers = more influence/power = more “assets” (i.e., investments and liquidable capital) = $$$.
So, therefore (evidently), it’s in the best interests of those “humble” brothers at the top for all those folks down there doing the fancy footwork to get those tractazines and blue Website squares out there to as many people as possible – as quickly as possible – which apparently now means skipping the pleasantries and small talk.