I think it's a number of factors that all play into it. I have a couple. One is that closing the wallet or purse is the only passive aggressive option available to joe publisher. They are continuously, whipped, and embarrassed. The ones who want a decent living wage and pursue some wage skills are treated like crap and called greedy. The contempt for the publisher comes through loud and clear, and they are voting with their wallets.
I would say the the other is a general downturn in the economy, coupled with the fact that only growth is in poorer nations. The Watchtower Inc. is like a financial mushroom about to collapse under it's own weight. Hence the begging.