MyName: I'm just being realistic.
No you're not.
You are taking the position that appears to be realistic to you. That is all. Stating your view of reality does not equal "realistic".
Newspapers are an excellent venue for this type of ad. It will reach people who are of an older generation - ie...those historic abuse cases that have been so far invisible
And...using the phrase "the appearance of "a few lawyer ads"" - reveals that you are discounting the importance of these ads being mounted by several law firms. These "few lawyer ads" are evidence that the media to this point has given attention to these child abuse cases and secondly...that lawyers are of the opinion that they have the legal teeth to pursue the WTS
Realistic? Well...according to how you view it
*to add - these ads are also targeting a group of people who have been taught to mistrust online versions of news. They have been told that Satan manipulates the internet (unless it comes from jw..org) They will instinctively trust hard copy newspapers more readily. Placing the ads in newspapers is a genius marketing move