It is simply the propaganda machinery at work. Serves a dual purpose;
- the narcissistic GB gives itself airtime to promote their antiquated ideas (ironic considering the mediums now employed for delivery). Having a platform that they control for these broadcasts shields them from backlash and criticism. Imagine if they broadcast that content on a platform like YouTube or Vimeo where viewers can comment.
- they org has found yet another means to infiltrate the lives of its adherents. Who knows how long will it be before they unofficially imply that their channel is the only acceptable media for a JW to be in good standing?