It's all a social club! It has become a competitive game! Back in the 80's people seemed to really care about others. There were "genuine" pioneers, that really wanted to be there. No bragging, they just did it. That no longer exists. It's all about what others SEE, nothing else.
Even some of the most uber JW's are putting their kids in college. They don't want there kids making the same mistakes they did.
No...people are not buying it anymore but they don't want to loose the only social status they have. They don't want to loose their families either. So sad. They just stay on the hamster wheel.