Samuel "Krusty the Clown" Herd read from a script meant to influence your subconscious mind which is the driving force in a person's life.
Before you read the entire scripted speech by Krusty (yes, I wrote it down word-for-word), consider the following bit of information on the use of specific words meant to bypass the critical factor part of our mind and go straight through to the subconscious. Besides the two words that we examine here, notice other sentences and other words that are used in conjunction to make the message much more effective. Due to time constraints, I'm unable to also break down how these additional words, phrases, and sentence structures, are also used. However, reading them, instead of listening to them, should kind of give you an idea of how they are subconsciously used.
First let's look at the use of two words; You and Imagine.
On the use of the word "you" note the following information:
Why it’s hypnotic
You is a placeholder for your name.
But the word you is different. It’s natural to use it in conversation, so you don’t need to worry about being heavy-handed. Yet it encapsulates the same basic self-obsessiveness that makes your own name so powerful. We’re all self-obsessed. It’s just the nature of being human.
The reason words that refer to us are so hypnotic has to do with a psychological effect called Fundamental Attribution Error. Basically, while we are naturally critical of other people, our critical minds take a break when we evaluate ourselves. That analytic part of us just doesn’t kick in. You may not have noticed this about yourself—but I bet you’ve noticed it about all those oblivious inconsiderate jerks constantly making your life miserable.
So when people talk about us, we tend to be lulled. What they’re saying bypasses the critical factor—and all that’s left then is to stimulate the unconscious mind.
And guess what? There’s nothing as stimulating to us as our own interests, desires, ambitions, goals, yearnings and emotions. For our whole lives, that is all we really have. So as long as your copy addresses those things for your prospect, it is guaranteed to carry them along in a rapt, semi-torpid daze of introspection.
***Now let's look at another hypnotic word used by Krusty***
On the use of the word "imagine" note the following information:
Why it’s hypnotic
Two factors are at work here.
Firstly, you may have noticed that if you ask a stranger to do something—especially to buy something—they tend to balk. Their natural reaction is to question the instruction. To find a reason to disagree with it. The critical mind throws up objections.
What’s interesting, though, is this doesn’t happen if you just ask someone to imagine something. Especially if you ask them to imagine the outcome of the sale, rather than making the purchase itself. There’s no resistance to that.
This is because we don’t see imagining as a “real” task. It’s just a mind-game. Indeed, an enjoyable game; a distraction from life—as with fantasies.
So by asking your prospect to imagine something, you bypass that critical part that throws up objections, and “sneak in” to their mind through the back door of their imagination. And bypassing the critical mind is the second of three crucial steps to achieving hypnosis. The first is attracting the person’s attention, which is assumed.
The third step is to stimulate the unconscious mind. That is exactly what imagining something does. As strange as it may sound, the brain literally cannot tell the difference between imagining reality, and actually experiencing reality. As far as your brain is concerned, there’s no difference between visualizing a tree, and seeing a tree.
This makes your prospect’s imagination a deceptively powerful ally to you. Remember—the fear of loss is far stronger than the desire for gain. So if you can get your prospect to feel a sense of ownership for your offering, you invoke a much stronger desire than by merely offering benefits. By getting them to imagine owning it, they become as if they already have it. As if you have already given it to them. And the natural thing to do then is to keep it…which means making the purchase.
This sense of ownership over what we imagine is surprisingly deep-seated. It should be. Our youngest years are ruled by our imaginations. Kids are highly possessive of their make-believe ideas and characters and worlds. They don’t like to be told they aren’t real. And although as adults we’ve managed to conceal that affection for our fantasies under a veneer of pragmatism, the same effect still governs our behavior at a subconscious level.
***Now let's read the message from Mr. Herd a.k.a. Krusty***
The governing body would like to share with the Bethel family some information on the reasons behind a number major decisions affecting the world-wide work particularly those in special full-time service. As you know in the next few months, a good number of special full-time servants will be returning to the ranks of the regular pioneers. Why is this necessary? First, we would like to make clear that we are confident Jehovah is richly blessing the world-wide work. Also the financial support of our brothers, has in no way, diminished. In fact, we have even seen a fine increase in contributions since the May 2015 program on JW broadcasting. However, as the global preaching work has expanded over the past several years, our expenses have greatly increased. For instance, we have experienced a tremendous growth in personnel. As of September 1, 2015 we reached 83,790 in special full-time service. Can you imagine the cost involved in caring for so many full-time servants?. At the same time, many of our major branch facilities are more than 30 years old. These offices require extensive maintenance and renovation. In some cases new branch facilities are needed. Also consider that we will soon have literature available in some 850 languages. This translation work requires additional facilities and personnel. Finally consider the thousands of kingdom halls that we need to construct not just in lands with limited resources but in Europe and the United States, where one kingdom hall may cost more than a million dollars. It was obvious to the governing body that we could not expect our brothers to continually increase their donations. We needed to reduce expenses. To accomplish this we would need to reduce personnel, reduce the number of publications we were printing, put some non-essential projects on hold. And reduce or eliminate various services at Bethel. What has been the response to these adjustments? We have been overwhelmed by the positive willing spirit of all you dear brothers and sisters to make these adjustments a success. We have truly felt your wholehearted support. Therefore, we now look to Jehovah to bless these adjustments so that we can move ahead with the all-important preaching work. All to the glory and praise of our magnificent God. We trust that these comments will help you to understand our current situation and to know that we truly love and appreciate each one of you. With all good wishes your brothers, governing body of Jehovah's Witnesses.
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One last bit I would like to add. Notice how hard Herd tries to get members to identify with the governing body and vice-versa by continually using the word "we"? I find the entire message repulsive and despicable. They insult people's intelligence by deliberately using these methods and techniques. Notice how he also tries to convince the members that Jehovah is blessing them. How pathetic.