The GB have conditioned the minds of members to believe without a doubt that they are God, represent God, and speak for God. The GB no longer openly admit this but if you notice in the literature and talks, all the praise and credit is given to Jehovah for the information being disseminated, spoken, printed, preached, and spread. Hence the name Jehovah's Witnesses. The line has become blurred and in the member's mind they can no longer differentiate between God and the GB. There is no difference, they are one in the same. Let me give you an example of how the GB uses this sinister tactic. The recent release of the tract "Return to Jehovah". Notice the wording? In effect, they are saying it, without actually saying it, that the member so long as they remain outside of the Organization, they have no relationship with God. Quite sinister, right? And those members that are much older and have too much to lose, family whatnot, and entire social life revolves around the witness community, what options do you think they'll choose? Hope this helps.