It's simple.
The GB maggots see the number going up which can only indicate that the time of the end is still in the future, perhaps distant future. Therefore, members will lose interest and sense of urgency (undying loyalty to GB and ass kissing) and therefore these maggots will lose power, following, and overall control over members.
Losing power has always been the number one worry of these maggots. They need to have people eating out of their hands otherwise they are not a happy bunch.