Funny it's focus is the "preaching work." It seems to me such efforts in the past have been focused on just getting people back to the meetings. Doesn't it follow that if they are attending meetings regularly they more than likely will succumb to the pressure to preach??
I agree, sounds like it may be more of a numbers game here. Not just getting peoples' sorry butts to the Hall, but get them out going door to door and "placing" those books & mags.