I think the WTS tests the rank and file by putting such ideas out there and see what sticks to the wall.
I remember when they called meetings for field service rendezvous. That lasted about 3 months in 1970. Some less dim bulb realized that non-jw husbands might wonder about his wife going to a "rendezvous."
synonyms: | rendezvous, date, appointment, meeting, tweetup; literarytryst "he and Jane arranged a secret assignation in town" |
https://wol.jw.org/en/wol/d/r1/lp-e/301970002?q=rendezvous&p=sen
In this day of exciting increases, sometimes the most unlikely prospects can prove to be fruitful. A pioneer’s fleshly sister had stated that the religion of Jehovah’s witnesses was never to be mentioned to her. However, when this unbeliever visited the pioneer for a short stay, the pioneer invited her to accompany her to the service rendezvous one morning to hear the discussion of the day’s text. Surprisingly the invitation was accepted. The pioneer sister is still amazed at the result. A double subscription for the magazines was requested. As the “unbelieving” sister left to travel home she accepted a Truth book and some tracts. Reading the Truth book on the journey home, this now-interested person prayed to Jehovah to help her. Within a few weeks she began attending meetings in her own town and began placing Truth books with others. How thankful the pioneer sister is that Jehovah’s spirit moved her to make that unorthodox invitation to attend the service rendezvous!
https://wol.jw.org/en/wol/d/r1/lp-e/201970007?q=rendezvous&p=sen
The Memorial will be held Sunday, March 22, after 6 p.m., local standard time. Each congregation may make its own arrangements for the Watchtower study, possibly on the book study night at the rendezvous or on Saturday at the Kingdom Hall. All day Sunday can be devoted to field service, followed by the Memorial after 6 p.m. The circuit servant may give the Memorial talk if the congregation he will be visiting requests it.