Now many tend to say "the Society" but the WTS officially has complained about this.
1952
The Society says that children should be taken to the congregational meetings because the Bible says so.
1981
“My two sons are both away from home, serving at the headquarters of the Watchtower Society,” she says proudly.
The WTS has also counseled not the say "the paragraph says" either.
or 1998
In order to avoid misunderstandings, Jehovah’s Witnesses try to be careful about how they express themselves. Instead of saying, “the Society teaches,” many Witnesses prefer to use such expressions as, “the Bible says” or, “I understand the Bible to teach.”