Anyone who thinks they aren’t in serious trouble isn’t paying attention. This is full on begging with “prosperity doctrine” bribery on top.
But Witnesses are deeply stingy and will not be roused to give more money easily, or at all. Print literature has been all but abandoned. They are being asked for more money at a time when they are being provided less than ever in return. And congregation autonomy over finances has been removed. Even JWs notice these things.