That struck me too, among others details in an extraordinary interview. (Comments on Franz, Jaracz, Knorr and Peolyan, among others)
I don’t think Anderson mentioned her source for this information about a 10 year plan, though no doubt it’s good. There have been a few comments on this forum over the years about such a plan: those could have been genuine leaks that have partially filtered out.
At the same time, just because they had a plan in 2004, doesn’t mean they had all the details worked out back then, or that everything necessarily went to plan. In some ways there is evidence that the plan predates 2004, since GB members are known to have commented, following 9/11 in New York, “we’re getting out of here in case that happens again”. And the move upstate has been a huge change,
The GB in 2004 couldn’t have predicted the importance of tablet devices, the iPhone/iPad not having been invented yet, which has been a major driver of their move to digital and away from print. They also appear to have been overtaken by financial crisis in 2015, indicating that the extent of their cutbacks was not entirely anticipated as early as 2004. Plus they presumably did not plan to handle the abuse issue quite as badly as they have in the Australian Royal Commision and elsewhere, which has been a pressure for change and downscaling.
And Jaracz was still in charge in 2004. Was this his plan? Did the plan change at all after he died?