Flipper:
I understand. But Steve Hassan is not the only and finalauthority on the subject. If you recall, the reason I started the thread was because I heard this on a program which I respect very much. The comment was about Mormons not being a cult but a world-wide mainstream religion. So, I'm not debating or even contradicting what a cult is or that the JW are a cult. The issue is that other significant individuals disagree with you and me about that. This adds to the legitimacy of the WTBTS. I wondered if there's a better way to fight that perception, not whether it is true or not. Capice?
For example: Read the following opinion:
The LDS meets three definitions of the term "cult:"
"Cult" is derived from the French word "culte" which came from Latin noun "cultus." The latter is related to the Latin verb "colere" which means "to worship or give reverence to a deity."
 | Theological use: Oxford English Dictionary defined "cult" as:  | "worship; reverential homage rendered to a divine being or beings." |  | "a particular form or system of religious worship; especially in reference to its external rites and ceremonies." |  | "devotion or homage to a particular person or thing." |
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Thus, in its original theological meaning, the term "cult" can be applied to any group of religious believers, whether they be Mormons, Southern Baptists, Methodists, Jehovah's Witnesses, Catholics, Hindus, Muslims, Wiccans, etc.
And....
The LDS once met a neutral definition of the term "cult" -- but no longer:
 | Sociological usages:  | A small religious group that exists in a state of tension with the predominant religion. |  | A small, recently created, religious organization which is often headed by a single charismatic leader and is viewed as an spiritually innovative group. |
The primitive Christian movements, including Jewish Christianity, Pauline Christianity and Gnostic Christianity, would have qualified for these meanings of "cult" back in the first century CE. The LDS Church would have qualified as a "cult" in the 1830s shortly after Joseph Smith founded the Church of Christ. However, the LDS Church has been established for almost two centuries, and has in excess of 13 million adherents around the world. The sociological definition definitely does not fit. Under this definition, the LDS Church is not a cult. [The emphasis is mine] |
http://www.religioustolerance.org/ldscult.htm
Even though a cursory google of the topic will have many, many articles supporting what you and I know to be the case, there are others with some influencial opinion that would argue differently. You and I may disagree with them, but the perception and justification for the contrary is out there and it adds legitimacy to those groups.
Etude.