I am not a Jehovah's Witness, although I do respect your religion entirely.
If you respect the jw religion, then you lack information.
I was thinking of a good demographic of people who not only would appreciate the idea of setting up their family for success, but also who would be the "preferred standard" in the insurance agencies eyes.
jws believe Armageddon is coming at any second. The act of buying life insurance is counter to that belief. They are also less educated than the general public and do not believe in careers. That means they have less to spend on optional insurance.
For you, they present extra risks because they do not believe in some major medical treatments.