Complacency paves the way for cults to be maintained and grow because the general public is the target audience for growth.
The best way to make the public care is, unfortunately, gory stories that have a main character they can relate to.
Most people don't care much about run-of-the-mill stories. To them, it sounds like, "I voluntarily joined this weird group and it took me years to realize they were weird. I believed dumb stuff that, on the surface, are obvious lies. I voluntarily stopped doing normal life stuff like Christmas and dating. When I realized all of this was weird, they started to be mean to me and now my friends don't talk to me anymore."
Or gory stories like mine--they just can't relate to it, shrug their shoulders and move on.