My personal view is it's not only the JW's who are waking up, it's also the rest of the western world. We on a whole are not satisfied to take something as is and believe it anymore, the information age can really be a powerful tool provided it is legit. Most of us either have a smart phone, Tablet, Laptop, PC, etc and we can access anything in seconds.
The watchtowers major foe is the world wide web, in their words it belongs to Satan, although they are now promoting jw.borg on the very medium that is supposedly run by Satan! What did they do when first launching their site? pray over it in the hope Satan didn't attack it with porn! Well that didn't work because it's full of fear porn!