Coloring book is a hyperbole
Just trying to illustrate how juvenile it sounds like they are heading.
Our Kingdom Ministry is being replaced by a new four-color, eight-page monthly publication entitled Our Christian Life and Ministry—Meeting Workbook (mwb). This publication is intended for Jehovah’s Witnesses and for those who regularly attend our meetings. It outlines the weekly meeting schedule and features artwork designed to make your personal reading of the Bible more meaningful. It is a workbook that prompts you to make personal notes. No doubt you will enjoy reviewing the January 2016 issue of the Life and Ministry Meeting Workbook when you download an electronic copy from jw.org or the JW Library app or receive a printed copy through the congregation. Since the workbook will not include a section for announcements, congregations will be informed of monthly literature offers by means of letters from the branch office.
This workbook sounds silly, more and more handholding, pictures, and less substance