JWs have been trained on how to respond/react to the suggestion that they are a 'Cult'.
After being out for many years, I was still defending them against this label.
Then, on a late night radio talk show, I heard the host refer to Jehovah's Witnesses as a very high-control group. It struck me as odd labeling, but it fit. The more I thought about it, the more it fit.
Cult is a trigger word for JW's. I think using the phrase 'high-control group' is a good way to avoid the JW trained defense response when you want someone to start realizing they are in a cult.
From 'high-control group' to 'cult' is a very short step.