"A language is not just words. It's a culture, a tradition, a unification of a community, a whole history that creates what a community is. It's all embodied in a language." - Noam Chomsky
The Governing Body of Jehovah's Witnesses is well aware of this. Therefore they manipulate language in their publications in order to influence, control and change the personalities, beliefs, opinions, and behaviors of their adherents. Thereby they create the culture of Jehovah's Witnesses as a group and as individuals. The individuals then have no identity outside of the group or culture. The Governing Body slyly accomplishes this by claiming that they 'speak' for Jehovah and Jesus Christ and that Jehovah wants it this way. This is brought home to each and every witness by the Governing Body quoting this scripture: "For then I will change the language of the peoples to a pure language, So that all of them may call on the name of Jehovah. To serve him shoulder to shoulder." - Zephaniah 3:9 NWT Revised. This essentially causes the average, uneducated witness to feel special in that they now possess an esoteric 'language' that separates them from the world and gets them Jehovah's special favor. Thereby, they draw the conclusion that they are in 'THE TRUTH' and everyone else is in darkness. 'He who controls the language, controls the people'.