It's called a positive feedback loop. Positive feedback loops destabilize any entity they exist in.
1. Initial apathy of membership, (largely due to the organization being very out of touch), leading to less funding, and subsequent changes, (such as wacky things like JW broadcasting).
2. Those changes to varying degrees cause more apathy and malaise, and = less funding still.
3. Start begging for money regularly, and people close their wallets completely, exacerbating the money problem even further.
4. Goto step 1.
d4g