Try touring Bethel in January, parking blocks away, then walking through ice and snow wearing meeting clothes, anklets and dress shoes on the little girls, dress shoes with high (but not too high!) heels on the women, suit pants and dress shoes for the males. If you have infants or young children that need to be carried, add that to the misery. Freezing winds, blowing snow, no warm winter coverings because it doesn't even get chilly most of the year where you live. By the time you get to the first building you're frozen to the bone, and you still have to walk from building to building if you want to see as much as you can. They didn't serve refreshments to visitors, not so much as a vending machine for hot chocolate!
We were miserable but tried to put it aside so we could reap the spiritual benefits. We put everything we had into serving Jehovah and making The Truth not just a part of our lives but our purpose for being.
If there's any credit out there for trying to do the right thing whole-souled...