Quote:
What a gift and to so many! The manner of releasing the new book Children was an outright surprise to all, but the almighty hand of the All-wise One, Jehovah, was in it, and the maneuver was most blessed indeed. Thereafter Children, the author's edition, was disposed of to adult conventioners, on a contribution.
The blessings of the Assembly were further enhanced by the afternoon session, which Provided a delightful anticlimax to ''Children's Day''. The Arena was again packed out to hear about ''Your New Work'' and the president's parting words. For weeks the question had been upon many consecrated minds, and at 3 p.m. the first speaker, the factory and office servant at Brooklyn, disclosed the "new work'', to wit, the placing of Children, and thereafter, over a period of three weeks, sending each obtainer of Children, at no extra cost to him, the "Children Study Course'', to wit, three attractive, illuminated question-and-answer folders, these to be followed the fourth week by a back-call service by the one placing Children. Another speaker, on "Solving the Problem'', showed how the new book, together With the ''Children Study Course'', provided the solution for the problem of company publishers to reach their individual quota of twelve back-calls monthly and one model study weekly, as suggested in the recent communication of the president of the Society. Three speakers then spoke, each briefly on "When to Begin", and were in concert as to the answer, that Now in the time.
The Watchtower September, 15 1942 Page 288
http://www.blueletterbible.org/study/cults/exposejw/expose24.pdf
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Does anyone remember the excitement strategies used by the Society to drum up enthusiasm for literature distribution? I must have sat through a thousand of these drum roll moments as a Witness while a new stack of boxed books were carried out.
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