PBS Corporate Officers
Pat Mitchell
President & Chief Executive Officer
Pat Mitchell was named president and chief executive officer of the Public Broadcasting Service (PBS) in March 2000. Ms. Mitchell brings to the post a distinguished background as a former network correspondent, award-winning producer, television executive and college-level educator.
Under Ms. Mitchell's leadership, PBS has energized and rejuvenated its programming and strengthened its commitment to serve the American public through the 349 locally-owned and operated PBS stations throughout the country. Over the last four years, it has thrived with an unprecedented number of awards for excellence in programming, expanded its public affairs offerings, and renewed its commitment to education through enhanced teacher resources, curriculum and literacy initiatives.
As a result of this innovative combination of fresh programming, strategic partnerships and public service initiatives, Forbes magazine recognized PBS as one of the "Magnetic 40" companies in America and The Hollywood Reporter cited Ms. Mitchell as one of the "most influential female executives in the entertainment industry."
Ms. Mitchell is a member of the prestigious Council on Foreign Relations and serves on the boards of United Way America, the Sundance Institute and the Women's Advisory Council of the Kennedy School of Government at Harvard University. She lectures widely on leadership and the role of media in society, including testimony before both the U.S. Congress and the British House of Lords. A magna cum laude graduate of the University of Georgia, with a master's degree in English literature, she is a resident of both Atlanta and Washington, D.C.
Wayne Godwin
Executive Vice President & Chief Operating Officer
Before joining PBS, Mr. Godwin was president and general manager, WCET (Greater Cincinnati TV Educational Foundation), Cincinnati, Ohio. Mr. Godwin's career in public broadcasting began while he attended Florida State University in Tallahassee and continued at WJCT in Jacksonville. In 1977, he joined PBS as head of station relations and later served as a senior vice president in programming. In 1982, he joined KOCE in Orange County, California, and in 1984 became president and general manager of WKNO in Memphis, Tennessee. He is chairman of PBS Enterprises, Inc., PBS's wholly owned subsidiary. Mr. Godwin served on the PBS Board from 1993 to 1999, and was vice chairman from 1998-1999. He also served as a member of the board of trustees and chairman of the mission and goals committee of America's Public Television Stations, a past chairman of the Southern Educational Communications Association, and was a member of the Children's Television Workshop's advisory committee on SQUARE ONE TV.
Jacoba Atlas
Senior Vice President & Co-Chief Program Executive
Jacoba "Coby" Atlas, along with co-chief John Wilson, oversees all PBS programming services. In the division of responsibilities, Coby oversees factual programming and fiction & performance programming. Coby operates out of PBS' West coast office. Prior to this role, Coby was vice president and supervising producer of CNN Productions. There she supervised and produced documentaries, several of which received Emmy and Peabody acclaim. Some of Coby's work includes "Dying to Tell the Story," a documentary about international war correspondents; and "Survivors of the Holocaust," executive produced by Steven Spielberg. She also served as supervising producer for "Assassinated: The Last Days of King and Kennedy," executive produced by Oliver Stone. Atlas spent 10 years at NBC News, serving as West Coast producer, supervising producer and senior producer of TODAY.
Edward P. Caleca
Senior Vice President, Technology & Operations
Mr. Caleca is responsible for the public television satellite interconnection system, all PBS technical and information technology operations, engineering, distribution services and digital television strategic services. A long-time manager and executive with AT&T, which he joined in 1967, he was named general manager for media, broadcast services and distribution in 1987. He served as national sales director of TV/video distribution and multimedia sales and as the sales and executive director for the 1994 World Cup and the 1996 Olympics video/audio services. He joined PBS in 1996.
Pat Hunter
Senior Vice President, Programming Services
Ms. Hunter is responsible for managing the operations of the Programming Services division, including oversight of over $180 million of programming and administrative funds. She is responsible for programming communications, including live teleconference production, programmers' and annual meeting planning, and coordination of PBS's presence at domestic and international program markets and festivals. Other areas under her control include: Program Operations, charged with advising member stations about scheduling feeds, flags, captioning, etc.; Program Management, which works closely with producers to ensure programs meet PBS delivery guidelines; Project Management, which was created to maximize the value of high-priority programming projects by guiding them through the process — from commission through broadcast — so that each receives maximum exposure; and Program Underwriting Policy. Before coming to PBS, Ms. Hunter spent 17 years at the Corporation for Public Broadcasting where she held positions in finance, contract administration, and programming.
Cindy Johanson
Senior Vice President, Interactive and Education
Cindy Johanson is responsible for extending PBS content across a growing number of media platforms. Ms. Johanson has managed PBS's Internet presence since its launch in 1995 and growth to one of the most popular "dot-org" content sites in the world. The winner of several Webby Awards, pbs.org consists of more than 1,300 Web sites, 4,500 lesson plans correlated to state and national standards, and links to more than 170 local PBS station sites. Ms. Johanson's responsibilities include digital content ventures spanning cross-platform linear (HD) and non-linear (VOD, PVR, digital curriculum) applications. Before coming to PBS in 1993, Ms. Johanson was one of the founders and managers of the National Teacher Training Institute for Math, Science & Technology at New York's WNET. She also worked with WNET's Learning Link, a pre-Internet, online service for K-12 educators starting in 1989.
Barbara Landes
Senior Vice President & Chief Financial Officer
As PBS' senior vice president and CFO, Barbara Landes is responsible for fostering the financial activities and fiscal health of the organization and serves as chief strategic planning officer. She plays a key role in assessing new business opportunities and revenue streams; developing strategic alliances and partnerships; and focusing on internal financial and operational performance.
Prior to joining PBS, Ms. Landes was vice president, Business Planning, AOL for Broadband. From 1999-2000, Ms. Landes was EVP and CFO at AverStar. She was also the CFO of Watson Wyatt Worldwide from 1994-1998. Ms. Landes has extensive experience in broadcast media. She has held key financial and management positions at WWOR-TV, Pinelands, Inc.(NYSE:PL), NBC and CBS. She received her BA from Washington University (St. Louis, MO) and her MBA from the Wharton Graduate School of the University of Pennsylvania.
Katherine Lauderdale
Senior Vice President and General Counsel
Ms. Lauderdale is the chief legal officer of PBS and manages the Office of the General Counsel, which includes the Legal and Business Affairs departments, as well as the Corporate Secretary function. The Legal Department is responsible for providing a wide range of services with respect to intellectual property, litigation, regulatory, labor, corporate and other legal matters. The Business Affairs Department, among other things, negotiates agreements for the PBS programming services. Prior to joining PBS in June of 2002, Ms. Lauderdale was Senior Vice President, Strategic Partnerships and General Counsel at WTTW in Chicago, where she served in various legal, business and business affairs capacities for nearly 20 years. Ms. Lauderdale is a graduate of New York University Law School and began her legal career as an associate at the Chicago law firm of Schiff, Hardin & Waite.
Lesli Rotenberg
Senior Vice President, Brand Management, Promotion and Media Relations
Ms. Rotenberg oversees the strategic positioning of primetime and children's programming, online content and education services across a growing number of media platforms. She is responsible for building and extending the brand equity of PBS and PBS KIDS, the most trusted media brands in the U.S., and meeting the strategic communications needs of PBS and its 349 member stations. Her responsibilities include national oversight of PBS's creative services including on-air and print production, advertising strategy, media planning, corporate and media relations, and station professional development. Ms Rotenberg was named one of the nation's top 15 "Women to Watch" by Advertising Age in 2001, and one of the top 30 Brand Builders by Broadcasting & Cable, Multichannel News and Promax/BDA. In 2004, Television Week and Promax/BDA selected the PBS "Be More" campaign as one of the top 10 Campaigns of Distinction. She has received numerous advertising and promotion honors including the 2003 Emmy for Best Commercial, the 2004 CINE Special Jury Award for Best On-Air Promo, 7 CINE Golden Eagle awards, 9 Promax/BDA Awards, 4 CTAM Awards, and 3 Telly Awards. Prior to joining PBS in November 2000, Ms. Rotenberg was Vice President, Marketing, at Animal Planet, and a marketing executive at Discovery for 10 years.
John F. Wilson
Senior Vice President & Co-Chief Program Executive
Along with Co-Chief Jacoba Atlas, Mr. Wilson oversees all PBS Programming services. In the division of responsibilities, he oversees children's programming, fundraising and syndicated programming, and scheduling. Mr. Wilson is based at PBS headquarters in Alexandria, Virginia. He joined PBS in 1994 as director of program scheduling. In 2005, Mr. Wilson participated in the launch of an innovative partnership between PBS and the Comcast Corporation. PBS Kids Sprout, a 24-hour digital cable channel and video-on-demand service, will bring together some of the best-known and well-respected shows in children's programming. His television career began at PBS member station KAET in Phoenix, where he held a variety of positions in production and programming, including program director. During that period, he produced programs that aired nationally on PBS as well as hundreds of hours of live, local programming.
Chris DeCesaris
Controller and Assistant Treasurer
As PBS Controller and Assistant Treasurer, Mr. DeCesaris is responsible for managing and accounting for all banking and investment transactions, coordinating PBS’s annual audit, managing the work flow of the accounting department, and directing the preparation of quarterly financial statements and analyses.
Mr. DeCesaris initially joined PBS in December 2003 as Director of Internal Audit. Prior to that position, he served as an Assurance Manager at Grant Thornton, LLP. As a member of Grant Thornton's Not-for-Profit Solutions Group, Mr. DeCesaris managed nearly 30 not-for-profit audit engagements He joined Grant Thornton in 1995.
Mr. DeCesaris holds a BS in Accounting from the University of Maryland, College Park. He is a Certified Public Accountant in the State of Maryland and a member of the American Institute of Certified Public Accountants and The Institute of Internal Auditors.