It's an Amway organization - you are converted, then when you buy into that level, you go out and convert others to buy into that level to go out and convert others to buy into that level, the first level rises, and so on -- in the meanwhile, those converted contribute their time and money to get others and support the Amway corporation... its all business.....oldest in the world.... and because you believe in the product, you are hooked...
Scientology is the same concept.. people are indeed sheep -- its almost in their nature..... they will follow someone with strength and apparent knowledge and look up to them as someone special.... unfortunately, low self esteem plays a big part in all of this, along with spiritual values that need to fill that void...