The good news is that the GB are utterly, utterly, utterly out of touch.
They show a Spanish family, dubbed with some northern English accented girl's voice - "Eeeeh! Ecky thump! Micky wants a Beemer! Not on yer nelly as 'eck as like!"
The girl is portrayed as living - as pointed out - in a house that only 10% of the world's population can dream of and is concerned about the lad's "materialism"!
Perhaps if he aspired to be on the GB and buy a lakeside apartment in upstate New York, have a big comfy office chair and a shiny TV studio from which to beam patronising sugary drivel to 8 million minions then she'd see his true spiritual worth.