Looking at berrygerry's (thank you) jborg graph I note a couple of interesting points.
There is a high-ish plateau throughout 2013 - anything to do with the hoopla about the new 2013 revised bible and beamed in meetings from HQ?
Then a drop followed by an all time peak at August 2014 - the big hoopla 100 years conventions - so might the traffic be to do with these?
Then an inexorable drop to a low point now with a slight blip upwards for April 2017 - maybe because that co-relates to the Russia legal ban on jw's? Also this drop is when the GB showed its collective ugly mug on jborg TV!