I think that for a "normal" organization, a broadcasting channel would be an asset.
The problem with jw.org is that all the craziness, underperformance and lack of education comes to light, and the presentation doesn't fit with the rank-and-file view of the organization. The "sphere" were the average JW is psychically in, doesn't match with wat they see on Broadcasting.
For example the JW choir, is something that doesn't fit with the regular JW thinking.
And the proof of 1914 either.
Fun topic, if it was not so tragic!
Gorby