This photo shoot and his use of the images on his channel should be one of those, “tell me you know nothing about marketing without saying anything”. He is so delusional right now he thinks a big win is making some Hollywood style shots and slapping them on a banner. Yes new people looking for JW content are gonna totally think you’re the expert because of that. They won’t be drawn to the image that references exjw content. They’ll go for the channel with the guys name and only him on it. This would be fine if he wasn’t hemorrhaging followers and was still the established YouTuber. But he isn’t anymore.
This is why he can’t find an actual job doing this for a living. All these years of making videos and he still needs everyone else to do everything for him.