Indeed, and the "Society" is assigning retiring CO's to the area as well. Apparently there's a need and it's considered fertile ground for expansion.
Ex-CO Tom Chin (forced to retire due to turning 70, although he looks 50) and last assigned around here (Mass.) will be heading down in August, and spending special pioneer hours in service down in Jacksonville area (poor guy, imagine the heat and humidity).
In the Spanish congregation they are bemoaning the fact that a lot of second and third generation Latinos are more at ease speaking English than Spanish and attending English language meetings.
So if we put the two together the only real increase worth noticing can be found among communities with a heavy Latino presence.