I swear, sometimes I think there might be Ttatters amongst said underlings who are deliberately cranking out this doofy-ass stuff, knowing that sooner or later, content that makes the Org look stoopid can't helpbut get greenlit ('specially if it strokes GB ego).
I have thought the same thing, some of the stuff they are putting out lately is so over the top. Even the most Uber of dubs doesn't wax on poetically about family worship night or the guidance of the Elders. And the way they make sure to put all their little slogans in there is really weird.