To put it concisely, sell literature and draw attention to himself - Fink
All of the available evidence suggests otherwise.
Russell was turned off from religion until he was later attracted by the Adventist movement and became convinced that the problem was not the bible but the way it was preached by mainstream christianity. His motive was to be part of a restoration of 'true doctrine' and to promote an apocalyptic message.
At this stage he rejected all attempts to put a date on the parousia. He invested heavily using his own money and resisted appeals by his readers to form a new church or organisation. He taught that Christ's 'sheep' were to be found in every church.
I agree with redpilltwice that he died a very different person from the one that began his religious quest.