Russell originally taught that Jesus died only for Adam - one perfect life for one perfect life.
The rest of mankind were redeemed by proxy as they were as yet unborn in "Adam's loins".
"One redeemer was quite sufficient in the plan which God adopted, because only one had sinned, and only one had been condemned. Others shared his condemnation…One unforfeited life could redeem one forfeited life and no more." - Divine Plan of the Ages p.132 (1886)
Rutherford initially went along with this doctrine but, speaking like a lawyer, he presented it like a financial transaction.
In Rutherford’s book, “The Harp of God”, published in 1921, he used an illustration concerning three men, John, Charles, and Mr. Smith. John is in prison unable to pay a $100 fine. His brother Charles has no money but does have time and energy. It is argued that, just as Charles’ strength could not help John directly, neither could Jesus’ life redeem Adam. So Charles works for Mr. Smith to turn his energy into cash which he uses to free John. Similarly: Jesus must reduce his perfect humanity to a purchasing value, which we may call merit, and which merit or purchasing value would be sufficient for the payment of Adam’s debt and release Adam and his offspring from that judgement. In order to provide this price it was necessary for Jesus to die. – p.142
In 1939 however Rutherford made a significant change to this unique doctrine.
"The judgement entered against Adam was just, it must stand forever....
This text does not say or mean that Adam was or is ransomed, but does mean that the human perfection once possessed by the perfect man Adam (and which human perfection carried with it the right to life, which life and right thereto were forfeited by the wilful disobedience of Adam) is purchased or bought back or ransomed for Adam’s offspring, who were prevented from receiving that life and right thereto by reason of Adam’s sin – Salvation p.176.
In my opinion this strange interpretation of the meaning of Jesus' death - the doctrine of soteriology - is the single most important factor that distinguishes JWs from christianity.