2 years ago I wrote a thread about Kingdom Hall Hypnosis. I determined that the KH format induced a type of hypnosis in the audience. I remember consistantly feeling extreme tiredness while in a meeting and then when the prayer ended I felt invigorated. Then when I was driving home with my wife we would try to recount what the meeting was about and we always seemed to have a hard time remembering the points made.
But why would the Watchtower need to hypnotize their members? The answer is that there's just no way they could ever get anybody to believe their lies without it. They would also have zero control over the lives of their members without implanting in them ideas through a sophisticated system of mind control.
Charles Taze Russell didn't believe that all the members of the Watchtower society required going door to door to preach. That was a Rutherford change. The question is how does the Watchtower get their rank and file to believe that their preaching work is a commission from God for every single person on the planet? Lets re-read paragraph 4 in the Watchtower quoted in the OP:
4 After being informed of God’s intentions and receiving his commission, Noah built an ark to preserve men and animals alive. (Gen. 6:13, 14, 22) Noah also proclaimed Jehovah’s impending judgment. The apostle Peter calls him “a preacher of righteousness,” indicating that Noah strove to help his neighbors appreciate the gravity of their situation. (Read 2 Peter 2:5.) Do you think that it would have been reasonable for Noah and his family to focus their efforts on developing a business, getting ahead among their contemporaries, or establishing a comfortable lifestyle? Of course not! Knowing what lay ahead, they avoided such distractions.
Now lets read the question that was asked when this article was studied by JW's all around the world:
4. How did Noah use his time after receiving his commission from Jehovah, and why?
The Watchtower is being very cunning here because they are staying relatively true to the story because they don't explicitly state that God's commission was for Noah to preach God' impending judgement. They state that his commission was to "preserve men and animals alive" which is similar to the Watchtower message of coming into Kingdom Halls for survival from Armageddon. However, they are fishing for a certain response from the audience. The format of the Watchtower study is that the conductor gets the main answer to the question and then accepts supporting points that don't deviate from the paragraph at hand.
A first person might answer, "Noah used his time to preserve men and animals alive similar to the world wide preaching work."
The second person might offer a supporting point from the paragraph like this, "Noah also proclaimed God's impending judgement on mankind to help the people appreciate the gravity of their situation."
What is happening here is that the Watchtower is getting the rank and file to lie for them about the story of Noah and the flood. They didn't say that it was God's commission to Noah to preach about the impending judgement, they get the rank and file to say it, which is then confirmed in the minds of the audience. That's why the hypnosis is important, because they need the audience in a hazy mental state so they don't understand what is truly going on. Which is that a lie is being implanted into their minds in order to compel them to action. Cults always have unethical recruitment policies and this is one way they create their army of unethical recruiters.
After the first two points are covered another person will raise their hand and say something like this, "Noah used his time wisely by warning people and saving lives. We should follow his example and not take on unnecessary life burdens to establish a comfortable lifestyle or get ahead of our contemporaries."
Interestingly, getting ahead of your contemporaries was exactly why God favored Noah in the first place which is what the Watchtower condemns. He was refered to as "blameless among his people" which meant that he was ahead of them. Notice what paragraph 3 of the same article has to say about Jesus reference to the "days of Noah":
3 Jesus drew a parallel between Noah’s time and ours. “Just as the days of Noah were, so the presence of the Son of man will be,” he said. They were “eating and drinking, men marrying and women being given in marriage, until the day that Noah entered into the ark; and they took no note until the flood came and swept them all away.”
The Watchtower wants their members to believe that when people reject them in their ministery that it's the same thing as when the people of Noah's day rejected his message (which is why they painted the picture of Noah getting rejected which is included in the article). However, as we read in the OP in the story Noah never preached God's impending judgement. Not only would there be no point, it would also distract him from his actual commission of building the ark which took 40 years to complete. Every second counted so there would be no reason to go preaching to people who will never listen in the first place. Yet, the Watchtower wants their members to identify with this character they made up which is based on the Biblical narrative of Genesis 6-9.
This teaching does two things. It creates new evangelizers for the cult and it reinforces the decision of people who chose to go into the preaching work. It freshens up their mind as to why they are frittering away their lives for the Watchtower instead of establishing a comfortable lifestyle.
-Sab